Xerophyte is a strategic consultancy, specializing in spiky points of view.
Led by Jared Gruner, known for 20+ years of hot takes backed by provocative truths.
Advisor to ambitious brands, ally to agencies (especially jaded creatives).
Growing vibrant, sturdy brands, and authoring cases recognized by Effies and Cannes Lions.
You know, if you’re into that.
Let’s talk: